Case Study: Schoolhouse Pictures

Launched in 2008, New Jersey based Schoolhouse Pictures started out providing candid photography for schools — offeringMBHS parents great pictures that truly capture the essence of the academic journey.

Although the business was doing well, Founder and CEO, Mary Beth Kully began to notice that schools didn’t always have time to work with a second photography company to offer candids, but they all offered portraits. She initially resisted offering portraits because she felt it was an oversaturated market and frankly she found the pictures to be extremely boring — “they look like pictures taken at a department store. What does that have to do with school?“.

The first time I spoke to Randy, I knew that Snapizzi + ShootProof would be a perfect fit for our high-volume school business.

Mary Beth decided that if she were to enter the school portrait business she would do it in a way that was entirely different than all the rest. SHP2In 2011, after doing some research and talking with other photographers, Kully began offering a modern approach to time-honored school portraits. Since its inception in 2008, Schoolhouse Pictures has grown significantly to include clients in California, D.C, Georgia, Maryland, New Jersey, New York, Pennsylvania, Ohio, South Carolina, Texas, and Virginia!

Then, in the midst of a busy school season, Mary Beth and her team found themselves desperately looking for a better solution for their workflow. Enter Snapizzi.

We asked Mary Beth to share her success story.

What was your previous method for posting images for online sale? FotoVelocity software and ShootProof.

screenshot 2

What were some frustrations you faced in using this method? FotoVelocity worked on PCs only and the barcodes had to be printed and cut out. The upload specs were also outdated and not user-friendly.

How was your experience getting started with Snapizzi? Amazing! Snapizzi stepped in with little notice when FotoVelocity shut down in the middle of our busy season. The first time I spoke to Randy, I knew that Snapizzi + ShootProof would be a perfect screenshot 4fit for our high-volume school business. The software is well-designed for high-volume photography. The transition to Snapizzi was very easy.

How has Snapizzi helped you to overcome the challenges you had before? Snapizzi has a much more modern interface, is more flexible, is more user-friendly, and provides more visibility to what is uploaded. It also generates a report of the albums that do not have pictures so that we can tell the schools which students need to be scheduled for a makeup day. Randy is very responsive to our questions and suggestions of new features.

How is it different than other alternatives you’ve tried? Snapizzi’s screenshot 3barcodes provide better information for our photographers. Another great feature is that Snapizzi Paperless can be used on the photographers’ phones, which saves hours of printing and cutting barcodes, and helps us transition to a completely paperless process. I really like that we can give general ordering instructions to parents and they’re able to easily find their photos on our custom Studio Search Page using just their last name.

What is your favorite feature? Why? My favorite feature is that Snapizzi is web-based rather than residing on individual computers. Now, multiple photographers can access the same school jobs, allowing one person to upload a school’s pictures and another to make changes, when needed, to that same school.

What is the most positive experience you’ve had using Snapizzi? Working with Randy! He is so accessible and open to suggestions screenshot 5that I feel like he is my business partner.

How has Snapizzi helped you achieve your business or personal goals? I used to worry that FotoVelocity would go out of business because of its outdated features and poor technical support. Now I can focus on running and growing my school picture business because I have confidence that Snapizzi is structured for the future and will change with the times as needed.


What would you say to a fellow photographer about Snapizzi? Barcodes are essential to the success and efficiency of a high-volume school picture company. Snapizzi is the solution!

How has your experience been with Snapizzi User Support? Fantastic! The response to any technical issue is immediate.

What is the single biggest reason you would recommend Snapizzi? Support! Randy is determined to make Snapizzi meet the needs of his clients.

Signup today and join other great photographers like Mary Beth, who are transforming their workflow and business with Snapizzi!